Girl Dangerous
Boxing/Ringer TEES
For the launch of their new Boxing and Ringer tees, a bold and colorfully classic marketing campaign was crafted for L.A. based clothing brand Girl Dangerous. Using a play on the silhouette names along with commonplace phrases, “Put a Ringer on it” and “think outside the Boxer” became the taglines for the campaign. This, coupled with the vibrant primary colors and serif fonts” combined in order to evoke the classic slogan based marketing of the golden age of advertising, while styling and photography lends the shirts an air of contemporary cool.
Creative Direction - Olivia Mae
Photography - Mel Weber & Missy Barbone
Graphic Design - Olivia Mae
Models - Sapir Danielle & Olivia Mae
EMAIL MARKETING
Email blasts were crafted in order to introduce the customer to the unique specification of each new tee style. Four tee designs were featured per email in order to allow the customer to familiarize themselves with color ways and potential styling options, driving traffic to the site.
WEB Banners
Homepage banners were crafted utilizing the same slogan and type treatments, linking the customer to a separate page featuring the full collection of either boxing or ringer tees.
Styling
When bringing back such classic silhouettes as the ringer tee, it was crucial to showcase the tees in both a way that felt familiar as well as fresh. Vintage auto-motives and a sweeping skyline provide a backdrop for outfits that pair the tees with other on trend items such as bloomer shorts and leather pants, effortlessly incorporating the tees into the current trend vernacular.
Social Media
The slogan style marketing was continued through the social media campaigns, including posts on Instagram, and TikTok. Both reel, and in feed formates were used as well as stories, in order to ensure maximum reach.
