James Mae
Call Me: A Valentine’s Day Collection
Call Me: A Valentine’s Day Collection brings back the hyper saturated airbrushed desires of the 1980’s with 8 fresh new music inspired tees. Neon pinks, hearts, lip phones, and chrome texts were utilized in order to bring out the nostalgia of this collection.
Creative Direction - Olivia Mae
Photography - Riley Sabo
Graphic Design & Photo Retouching - Olivia Mae
Hair and Makeup - Kyahlou Smith
Models - Brook Price & Hannah Riker
CREATIVE DIRECTION
Creative direction of this campaign began with a mood board outlining the vibe and visual language to be used. Hair, makeup, shot composition, and music were all collected in order to craft a comprehensive vision for the collection prior to execution.
Social Media
This dreamy nostalgia was carried out throughout the social media marketing campaign, with a super 8 style ad showcasing the designs. UGC was utilized for posts on both Instagram and TikTok, brining the collection to a broader audience. Both reel, and in feed formats were used, as well as stories, in order to ensure maximum reach.
EMAIL MARKETING
Email blasts for the Psychedelic Birth Flower Collection were crafted in order to showcase the individual flowers featured on each shirt. Initial blasts featured the same skyline and floral fields of the social media campaign and web branding in order to convey the full vision of the collection, while subsequent blasts took a softer, dreamer approach to the aesthetic, focusing more on detailed photography of the designs featured in the collection.
WEB Banners
Homepage banners were crafted for both desktop and mobile, continuing the same branding style and language over from the email blasts, in order to create a cohesive experience for the consumer.
